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| Iron & Resin is the new USA cool |
Iron & Resin in Main Street, Ventura,
California is a cool place. Opened on July 4th (American
Independence Day) this year, the store facade is similar to Mid Life Cycles – a
big door opening from the street into the showroom. Except here the bikes are fewer
in number and there to draw attention to the merchandise – T-shirts, jackets,
retro-style Bell open face helmets, books, posters, badges and much more,
including surf gear. Three bikes including the owner’s recently-restored 1950s
Triumph twin and an early Honda Dream 305 are just enough to attract the “right”
crowd, those who appreciate classic style.
I&R co-founder Thom Hill is equally able to chat with the old codgers who remember his Triumph
when it was showroom-fresh while also talking to the visitors who are new to classic
bikes. Thom says he "knows the Deus guys" who’ve also recently opened
a store in Los Angeles, an hour or so south of Ventura. I&R's staff are friendly and helpful and obviously enjoy the place's funky mechanical style. For more: http://www.ironandresin.com/blog
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| Been there, got the T-shirt(s) |
